Mobile and web apps built around how your business works, from customer portals to custom software your team uses every day.
Some ideas are too big for a standard website. If your customers need to log in, make bookings, track something or use a tool regularly, or your team is managing work through scattered spreadsheets and messages, an app may be the right next step.
At Mick Web Agency, we build mobile apps and web applications around how your business actually works. That can mean a customer portal, a booking system, a software-as-a-service product or an internal tool your team relies on every day. You can see some of this work in our portfolio, including SaaS products, booking systems and apps published on Google Play.
This is often the first question, and the honest answer depends on how people will use your product.
A web app runs in a browser, so people can use it on any device without installing anything. It is often a practical choice for dashboards, portals and SaaS products, and updates reach every user straight away.
A mobile app is installed from an app store and lives on the user’s phone. It can make sense when people will use it frequently, or when it depends on phone features such as the camera or notifications.
Many products begin as one and grow into the other. We will talk through what you are trying to achieve and recommend what fits your users and your budget, rather than the most complicated option.
The most common mistake in app development is trying to build everything at once. A long feature list takes more time and money, and many of those features may turn out not to matter to your users.
We usually recommend starting with a focused first version that solves the main problem well. Once real people are using it, you will have real feedback to guide what comes next. This keeps early costs more manageable and reduces the risk of building something nobody needs.
An app succeeds when people find it easy to use. Before any development begins, we work out who will use your product, what they need to get done and the simplest route for them to do it. Clear screens, sensible navigation and readable text on a small display matter as much as the technology behind them.
Few apps work completely alone. Yours may need to take payments, send messages, sync customer records or pull data from another system. Our API integration service connects your app to the tools you rely on, including payment gateways, CRMs, booking systems and WhatsApp, so information moves between them without manual work.
Like our website projects, app development starts with a conversation. You can send us a general message or book a virtual meeting to tell us about your idea and the problem it solves. We then put together a custom plan outlining what we would build first, followed by a custom contract to guide the project.
During development, you will have the chance to review the work and give feedback, so there are no surprises at the end. Timelines depend heavily on the size of the product, so we will give you a realistic picture once we understand what you need.
Launching is the beginning rather than the end. Once people are using your app, they will find things to improve, and operating systems and connected services will change over time. We can discuss ongoing support and further development as your product and your user base grow.
Sometimes the honest answer is no. If you mainly need to present your services, take enquiries or sell products online, a well-built website or online shop may do the job at a fraction of the effort. We would rather point you to the right solution than sell you a bigger one.
Whether you have a detailed brief or just a rough idea, we would be glad to hear about it. Contact us with a short description of what you want to build and who it is for, and we will get back to you with the next steps.
